Employment prior to founding Spontinuity in 2006
· 2001-2005 Vice President, Carat International – with 3 roles:
· Head of Carat Insight International
o Developing and running high quality research based consultancy for International advertisers including Vodafone, Philips, Disney, SCA and adidas.
o Focused on improving decision making by understanding consumers and evaluating communication effectiveness
o Delivered through a small central team plus matrix management of local Carat research experts
· Global Coca-Cola Account Director
o Responsible for all aspects of Carat ‘s relationship with The Coca-Cola Company
o Contract negotiation, service level delivery (communication strategy, media planning and buying in 7 countries) and business development
- Head of Product Development
o Member of Aegis Media’s global Product Leadership Team
o Responsible for development and implementation of the Carat International product including all aspects of training
Previous Employment
· Managing Director Carat Insight UK
o Built a highly successful team of 23 specialists delivering world beating research services to blue chip clients including Microsoft, Abbey National Bank, Coors Brewers and Unilever.
o Team included specialists in communication strategy, qualitative research, quantitative research, econometrics and knowledge management.
o Main Board Director Carat Group UK – a 7 member management team overseeing 500+ employees in 7 operating units and throughout a period of massive growth delivering double digit profit growth every one of the 7 years I was a member
· Media Development Director, J Walter Thompson
o Board Director (JWT London)
o Head of Media Research & Resources Department
o Media Planning Director (Lever Bros, British Telecom, Thames TV)
o Chairman of Agency R&D Committee / Venture Group
· Supervisor JICTAR Special Analysis (Television Audience Research Division) Audits of Great Britain
