Some of My Most Satisfying Career Moments

·        Winning the Cadbury account at Carat.  This was the first time any independent media company had won the entire planning and buying assignment for a major blue chip company without having a previous business relationship. (Ray Kelly, Chairman of Carat Group UK got down on his knees and kissed my feet after the pitch presentation!)

·        Delivering “The Mediator” to the Coca-Cola Company – a tool which enables them to evaluate the cost effectiveness of any marketing communication opportunity in any market in the world in terms of delivery against brand objectives such as awareness and brand preference.

·        Being selected as a member of Campaign magazine's “Fantasy Agency”.  To commemorate its thirtieth anniversary, the UK's top ad mag put together its the dream agency of “the brightest and best advertising greats of the past 30 years”. 

·        Alison Drummond asking if she could come back and work for me shortly after leaving to become marketing director of Hello magazine.  Alison is one of the most talented women in media and it was really touching that she wanted to come back.

·        Sir Martin Sorrel (boss of WPP and Britain’s highest paid executive in 2005^*) buying me breakfast at Claridges and offering me a world of opportunity.  

·        Getting a fax from JWT Japan saying that they had just won the media planning assignment on all Kellogg’s brands as a direct result of the training I had given them in Tokyo just 3 months earlier.

·        Carat giving me the biggest bonus of my working career when I was working out the last two months of my eight month notice period.  It showed they really appreciated my contribution.

^*Source:BBC/IDS